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Trinity Falls announced today that it was named the prestigious Master Planned Community of the Year at the 37th Annual McSAM Awards presented by the Dallas Builders Association (DBA).  The awards are held each spring to recognize “maximum creativity in sales and marketing.”  More than 300 entries were received this year and winners were named in 58 categories.

“Trinity Falls offers unmatched value and amenities for homebuyers in a Collin County master planned community and that quality is reflected in this award,” said Leisha Ehlert, Vice President of Asset Management and Development for Castle Hill Partners, who is overseeing the development of the community.  “We’re proud to be the only community in DFW where you can get an affordable home in the $200s without sacrificing upscale amenities.”

Trinity Falls also received four other McSAM awards for Best Billboard, Best TV Campaign, Best Social Media Campaign and Best Website. 

Trinity Falls is one of the newest and the largest master-planned developments in Collin County. The 1,700-acre premier master-planned community in northwest McKinney, is located only minutes from the intersection of 75/Central Expressway and Highway 380. Models are open now in its second phase featuring award-winning builders Highland Homes, MHI’s Plantation Homes, Gehan Homes and Ashton Woods Homes from the high $200s.

Experts say Trinity Falls is the answer to the underserved affordable market.  New home sales in the initial phase of the master-planned community have already surpassed 400 homes since its Grand Opening in August 2014 and 35 homes were sold in January of 2016 alone.  The community also recently launched sales of 70-foot lots, the largest in Collin County for under $500,000. 

Trinity Falls recently completed The Club amenity center and the first phase of the 300-acre Trinity Falls B.B. Owen Park.  MHI and Highland will offer lots adjacent to the next phase of B.B. Owen, which will be open next summer and includes an amphitheater, trails with fitness stations, lakes, fishing docks and kayaking, as well as championship disc golf along the Trinity River. 

With nearly two miles of frontage on the East Fork of the Trinity River and over 450 acres of open space planned, Trinity Falls will feature a park system unrivaled by any other master plan in the DFW market. Backed by an $11 million endowment from the B.B. Owen Trust, other amenities planned for the Trinity Falls Park include over 20 miles of nature and hike and bike trails, athletic fields, multiple outdoor gathering spaces, playgrounds, picnic areas and a series of recreational lakes for fishing, boating and canoeing. 

Plans also include three onsite McKinney ISD elementary schools as well as retail and commercial components.  At full build-out Trinity Falls will have approximately 4,200 homes. For more information on Trinity Falls, please visit

Castle Hill Partners ( (CHP) is a private investment firm based in Austin, Texas.  Each principal has more than 25 years of experience in his or her respective area of expertise.  Collectively, Castle Hill Partners and its affiliates have been responsible for the development and acquisition of over 12,000,000 square feet of office, industrial and residential projects with an aggregate value of $2 billion. 

To learn more about CHP, visit  

The Dallas Builders Association (, chartered in 1944, is a non-profit trade association representing all segments of the residential building industry in the Dallas Metropolitan area. Its mission is to enhance its members’ ability to provide safe, affordable, quality housing to the citizens of the local communities by promoting positive public policy through active participation in the legislative and regulatory processes; providing industry information and education to the members and the public; enhancing the positive image of the industry and the members through training and encouraging ethical behavior and professional standards; and making membership in the Association an essential element of a successful residential building industry company.


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