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Tella Firma Foundations ( announced today it has added Jamie Rogers as an Independent Outside Director.  Jamie was previously the Chief Operating Officer of TXI, a company focused on heavy construction materials in the southwestern United States and the largest producer of cement in Texas. 

“We are very pleased to have Jamie join our board,” says Jim Fontaine, CEO of Tella Firma.  “He is a highly accomplished and forward-thinking executive and we are fortunate to attract someone with his experience, which is critical for a young company.  We welcome and encourage his feedback and direction.”

Rogers spent 18 years in various positions at TXI.  As COO, he held full profit and loss responsibility, managed 1,800 employees and oversaw assets of over $1 billion in 100 locations and six states.  Rogers was also a key member of the senior executive team that negotiated the sale of TXI to Martin Marietta Materials in July 2014 at a 75% premium to the pre-transaction share price.

“Tella Firma has the potential to revolutionize the home building industry,” said Rogers.  “I am excited to join the board of such a young, dynamic company and lend my expertise to help make it successful.”

Rogers received his MBA from Southern Methodist University in 1993.  He served on the Board of Directors for the National Ready Mixed Concrete Association and the Texas Aggregate and Concrete Association and is an Alumni Board Member for St. Marks School of Dallas.  He is also a Trustee for the UNT Dallas Foundation and the DGBB Foundation.  Rogers and his wife, Anne Marie, reside in Dallas and have two sons.

By using a field-tested, patented process of elevating a slab-on-grade foundation, Tella Firma creates a protective void between the ground and the home itself. This application isolates the slab and guards it from damaging soil swells, contractions and unexpected movement caused by light earthquakes. Most foundation damage results from soil movement that can be caused by expansion and contraction of clay soils due to moisture change or by seismic activity.

The Tella Firma foundation system is based on commercial engineering principles in practice for over 50 years. The system provides the strength and protection of a pier-and-beam foundation yet is much more affordable and takes less time to install when compared to most traditional, suspended foundations. Tella Firma foundations also utilize a green installation process to avoid the need for any type of chemical or water injection into the soil under the home. 

Dallas-based Tella Firma is revolutionizing the way home foundations are built. Tella Firma gets its name from the Latin “strong home.”  Foundations with the company's product have been installed throughout Dallas-Fort Worth, and Tella Firma has plans to expand into new residential and commercial developments throughout the area.  For more information, go to

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