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It’s not too late to ring in the New Year – or restart the whole thing entirely – by celebrating with two new great tastes, only at DQ restaurants in Texas. Say hello to the Triple Truffle Blizzard® Treat and the deliciously colorful Under the Rainbow shake.

The NEW Triple Truffle Blizzard brings the best of a box of chocolates, blending peanut butter-, fudge-, and caramel-filled truffles with chocolatey topping and world-famous DQ soft serve to Blizzard perfection, no unboxing required. The Triple Truffle Blizzard treat is sure to please even those with the most discerning sweet palates. 

DQ fans of all ages also will adore the NEW Under the Rainbow shake. A mixture of magically fruity flavors and rainbow sprinkles, the Under the Rainbow shake is blended with creamy DQ vanilla soft serve and garnished with whipped topping and more rainbow sprinkles. This colorful treat is most definitely the pot of gold at the end of every rainbow … and a perfect way to get 2023 off to a fresh, new start. 

Both the Triple Truffle Blizzard Treat and the Under the Rainbow shake are available while supplies last.

Order your favorite cravings on the DQ Texas mobile app for the “Best Treats & Eats in Texas” while earning rewards and learning about great deals. New users receive a free mini Blizzard Treat just for signing up.

DQ restaurants in Texas have been friendly, gathering spots for more than 75 years where fans enjoy delicious treats and eats and create fond memories. 

There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators' Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the nearly 600 DQ restaurants in Texas. The DQ restaurants in Texas are franchised by American Dairy Queen Corporation and the DQ franchise system includes approximately 7,000 franchised locations in the United States, Canada, and more than 20 other countries, including the nearly 600 DQ restaurants in Texas. 

For more information about the Texas Dairy Queen Operators’ Council, visit or follow us on Instagram, Twitter or Facebook.


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